Dissecting The Link

Hyperlinks are the foundation of the web. Links allow us to connect web pages and content within the same website or to an external website creating a complex network of information. We’re all familiar with links but maybe not with the HTML markup of a link and all its capabilities. HTML is the backbone of… Read more »

Expanded Text Ads Coming to Bing

In an inevitable turn of events, Bing is launching their own Expanded Text Ads in the wake of AdWord’s transition to the new Ad Format. AdWord’s Expanded Text Ads have been testing well in most, if not all, search marketer’s estimations, including our own, so for Bing to follow suit is not surprising. Bing’s Expanded… Read more »