Expanded Text Ads Best Practices

With the release of AdWords and Bing Advertising’s Expanded Text Ads (ETAs), which launched on July 26, 2016, search marketers have been eager to get out there in the last couple of months in order to test, optimize, and refine their own strategies. This has resulted in a whole new list of “Best Practices” that…

How to Set Up a Bing Places For Business Profile

Organizing your Bing Places for Business account is an easy and effective way to help bring local search traffic for your business. However, it can be difficult to keep the various local search options organized when Google My Business, Yelp for Business, and Bing Places for Business each have different steps for setting up and…