What’s a WordCamp and Why Should I Go?

For the last 4 years, I have worked as an organizer for WordCamp Portland, ME, a local gathering for WordPress users of all skill levels looking to network and learn more about the popular web publishing platform. Each year, we host local and national speakers for two days of discussion around important topics for developers,…

Understanding Seasonal SEO – An Important Piece of SEO Strategy

In every business, there are several peak seasons or times in the year when products or services become more popular. Identifying these seasonal trends is an important piece to any SEO strategy and can provide an edge over the competition. What is Seasonal SEO? A technique that can help bring more visibility to a website,…

Setting Up and Managing an Instagram Business Account (Part 3)

In our last installment of Setting Up and Managing an Instagram Business Account, we went over some of the basics of managing your account. In this week’s installment, we’ll dive into advertising on Instagram by explaining the basics of set up, campaign types, and targeting. Set Up To start, you are going to want to…

What is Google Optimize?

Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with…