Maximizing Your Homepage

When reviewing Analytics details on a monthly or quarterly basis, most website owners like to check the most popular pages on the site. This makes sense because one of the major benefits of Analytics is using real-world data from your users to make decisions, and focusing on the most popular areas of your website is…

Optimizing Your Landing Page: Key Elements

What are landing pages and why do we use them? In the most basic sense, landing pages are any pages that a user can access on a section of the website by clicking on a call-to-action from your site, a previous search or link, or an external site. Digging deeper, they are dedicated pages designed…

5 Steps to High-Quality Content

Whether you’re embarking on an entirely new website or simply re-evaluating the effectiveness of your existing content, it’s important to have a clear direction on what your content requirements are and how to get it done as quick and as painless as possible. Here are 5 steps toward organizing and generating content. Communicate with Your…

How to Keep Staging and Sandbox Traffic out of Google Analytics

We’ve all been there. You’re looking at your Google Analytics reporting and notice a heavy spike in traffic or sales revenue and get excited. Then upon investigating, you discover that this is actually traffic from a testing or staging environment. Recognizing this test traffic is helpful today, but in the future you may not remember this…