WordCamp Portland, Maine 2018

It is that time of year again, time for WordCamp Portland, Maine! In our 2017 WordCamp blog post, we discussed general information about what a WordCamp is and why you should attend. In this blog post, I will continue the discussion and provide updated information about this year’s Portland, Maine WordCamp. What is a WordCamp?…

The Value of Conversion Tracking

Your paid search campaigns are underway, and your website is getting traffic, but what are your goals? Do you want someone to contact you or sign up for a newsletter? Do you want visitors to make a purchase? One of the most important methods of measuring the success of online advertising is to create goals,…