Control Your Site’s Custom Fonts with Font Display

Custom fonts are great—they can bring a unique look to your website and they can be a crucial part of your branding. But what makes a custom font “custom” is that they’re not something users typically have already on their computer. For example, The New York Times uses a variety of custom fonts across different…

Enhancing PPC Marketing With Regression Analysis

When it comes to PPC marketing it is important to avoid guessing as much as possible. Regression analysis is an advanced tool and a predictive model. It can help take the guesswork out of the equation and bring your PPC marketing to the next level. Regression analysis helps you make data-driven predictions about future outcomes…

Screaming Frog Simplified

Screaming Frog is a tool used to crawl a website and identify its technical issues which, when resolved, can improve SEO. Even though it is a complex application, we would like to spotlight some features you can start using today. Screaming Frog has both a free and paid version. Beware that the free version has…

SEO for YouTube – 2019 Guide

According to Alexa traffic ratings, YouTube is the second most-visited site on the web, right after Google—so how come no one watches my YouTube videos? There are quite a few factors to convince YouTube that your material is top notch: Quantity of comments Length of video (the average YouTube video on the front page is…