WooCommerce vs. Shopify: Which is Better for Your Business?

With the rise of entrepreneurship, the “side-hustle,” and the distributed workforce, more and more people are looking to eCommerce as a way to make a living or expand their existing brick and mortar business. Two of the most popular eCommerce platforms are WooCommerce and Shopify. The following is a short guide to choosing which of…

Keeping up with Gutenberg

Gutenberg was released over half a year ago with WordPress 5.0. As with most big changes it came with mixed emotions, but since its inclusion into core there have been a lot of additions to the editor, and people seem to be warming up to it more and more. In this article, we will go…

Paid Search Competitor Analysis

Competitor analysis is one of the first steps in the process of planning a paid search campaign. How do you win if you don’t know what your competitors are up to? Define Your Top Competitors Create a list of your direct competitors, and include those who may be perceived as competitors. Perform a search using…

The Benefits of Using the WordPress CLI

For many users, the best part of using WordPress is the intuitive and user-friendly graphical interface. To build content on a page, you simply type it in like you would in a Microsoft Word document. To update a plugin, you click update. To change a setting, you just go to settings and make the change.…