Blogging is an important tool in reaching out to current and prospective clients, as well as increasing traffic to your site. Many successful people blog every week, some even blog every day. Blogging builds credibility, adds content to your website, is search engine friendly and helps bring traffic to your site.
Many people understand that blogging is important but just don’t have the time to do it. It is hard to set aside an hour or two to per week to come up with thought-provoking topics and expand upon it by writing a blog.
If you find yourself pressed for time but still want to provide useful content, there are some alternative options that will still increase your search engine optimization and allow you to contribute your ideas that don’t require writing a blog that you may not have time for right now.
- Tweet – Twitter allows you to engage with others on topics that interest you and potential clients. You don’t have to spend much time doing this. Engaging in conversation and including links to your site will help you build a brand for yourself and increase traffic to your website.
- Comment on other blogs – Leave insightful comments on industry-related blogs and be sure to link back to your site within those comments. Others searching these blogs may read your comments and see that you have built a good reputation on that particular site and if you include links to your website they will be more likely to click them.
- Short Response Blogs – Blogs don’t have to be long, they just need to provide relevant information and a personality. If you read an interesting blog or watch a valuable YouTube video, link to that blog or video and write a quick response to it. If you are consistently giving interesting, relevant content, you will attract new people to your website.
Generating inbound links is very important. The more people use the links you post on Twitter or have left in your blog comments, the more reputable your site will become to search engines and will in-turn give you better search rankings. Tweeting, commenting, and response blogging don’t have to take up much time to make a big difference!