Hook Readers With These 6 Tips for Writing Headlines

The primary headline you choose is arguably the most essential part of your blog post or content piece. Quality content keeps readers engaged, but headlines are the first thing people read, and headlines often determine whether readers stay put or move on to something else. There are two goals for your headline: first, to reflect…

Boost Revenue and Increase Traffic With These Seasonal SEO Tips

Following the ebb and flow of search traffic throughout the year can help you plan for fluctuations in your business’s marketing performance. By leveraging seasonal trends, you can improve your rankings and earn more search traffic. Using seasonality as a guide can help you plan for upcoming SEO projects and decide which ones will have…

4 Common SEO Misconceptions to Avoid

When it comes to spending your business’s marketing budget, SEO is one of the most effective ways to boost your online visibility in both the short and long term. In this age of information overload, there are more than a few misconceptions and false facts about SEO and how to get your website to rank…