If you’ve been following data privacy news, you know that California’s CCPA and CPRA set the standard for how businesses collect and store customer information. But if you think California is the only state watching your website, it’s time to look closely at your analytics and marketing code. A new wave of website tracking litigation—driven…
Author: Ember Sitton
Evolving from Keywords: Prioritizing Core Web Vitals
In the world of SEO, user experience is no longer a fringe factor; it’s a central component of Google’s ranking algorithm. At the heart of this shift are Core Web Vitals, a set of specific metrics that measure a website’s real-world user experience. A strong score can give you a competitive advantage, while a poor…
Using AI to Supercharge Your SEO Strategy
The SEO landscape is rapidly evolving. With easily accessible artificial intelligence (AI), especially large language models (LLMs), some old strategies are becoming less effective. While there is a lot of chatter about AI-powered SEO, there’s a lot of confusion about what these tools are capable of if left to their own devices. Knowing what’s real,…
Google Search Demystified: A Major Leak Reveals Ranking Secrets
The digital marketing world just got a major shakeup! A recent leak of internal Google Search documents has offered a rare glimpse into the enigmatic world of Google’s ranking algorithm. This unprecedented event provides valuable insights that can benefit anyone looking to improve their online presence. More About the Leaked Information The recent Google Search…