Email automations can help you market more efficiently and avoid doing repetitive tasks, create a more personalized connection with your audience, and increase your ROI. While they require some work upfront, once set up, automations do the work for you. Today, we’ll look at four types of email automations you can use to boost your…
Author: Hall
Google Ads Phases Out Broad Match Modifier
The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…
Hall’s Favorite Apps and Websites of 2020
Well, it’s pretty safe to say that 2020 has been a year unlike any other. The digital world has become more important than ever for work, commerce, and keeping people connected. Here are our top apps and websites that helped us get through the year! Apps We Love VS Code – A very powerful open…
Search Campaign Targeting: Layering Keywords with Audiences
As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…