A/B testing is an important component of any company’s PPC strategy. Strong brands are always experimenting with different advertising strategies. Adopting a data-driven approach to test and optimize messages on platforms like Google Ads and Microsoft Advertising can help to capture different audience segments, or help to better appeal to the ones you’re already targeting.…
Author: Hall
Prevent Website Hacks by Improving Your WordPress Site’s Security
There are tons of methods available to fortify your website. Some are centered around knowledge and best practice — things like choosing unique passwords and not responding to phishing attempts or spam. Others can be more technical and may require some know-how or at least a willingness to learn in order to be used safely…
Why Your Online Business Needs an Accessibility Statement
Last month the Department of Justice published its official stance on web accessibility, what it means and how it relates to state and local governments, as well as any businesses working with the public. The guidelines separate government-related entities under Title II and public businesses under Title III. The purpose of the guidelines is to…
Increase Sales and Drive More Conversions with Remarketing Ads
If you want to re-engage website visitors that didn’t convert, you will need to market to prospects in the middle or the bottom of the marketing funnel. This type of campaign is known as website remarketing. Remarketing ads are some of the most profitable because they are aimed at people that are already considering your…