As we wrap up another year, our team at Hall took some time to reflect on the most impactful trends, tools, and shifts in web development and marketing. From AI advancements to evolving user behaviors, here are the highlights of our discussions and predictions for the future. The Most Game-Changing Technology or Trend in 2024…
Author: Hall
Is Buying an Email List a Good Strategy?
Build Your Email List The Right Way: Why Organic Is Best Email marketing remains a powerful tool for reaching and engaging audiences in the digital age. However, one common practice that many marketers consider is purchasing pre-compiled email lists from third-party vendors. While this approach might seem like a quick fix to expand your subscriber…
Don’t Get Left in the Dark: Dealing with Deprecated Ads in Google
Have you ever logged into your Google Ads account recently to find a mysterious “deprecated” status plaguing some of your ads? Don’t worry, you’re not alone. Google Ads constantly evolves, and sometimes features or ad formats get phased out in favor of newer, more effective options; by ignoring these changes for too long, your once-performing…
You’re Not Losing Data When Changing Match Types
Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…