Marketing & Technology Predictions for 2022

As this year comes to a close, our team has been reflecting on the changes 2021 brought to the digital world and contemplating what the future will hold as a new normal continues to be established. Our team of digital marketers and web developers have gathered our predictions for 2022 in regards to digital marketing,…

Looking Back on a Few of the 4,500 Google Search Updates From 2020

Google just revealed there were 4,500 updates and improvements made to Search throughout the year 2020. This is over 1,000 more updates than Google implemented in 2019. Of course, these changes range from minuscule to major, and many were influenced by circumstance and the necessity for more digital-forward solutions. Let’s take a look back at…

Marketing with First-Party Data — It’s Not as Scary as it Sounds

Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…

Enhance Your Local SEO as Brick and Mortar Businesses Reopen

People are gathering, and storefronts are opening at greater capacities. With this in mind, it is an ideal time to evaluate your local SEO strategy and develop a plan for improving your impact in local search. Below are three places where you can focus your efforts. Create Meaningful, Localized Content for Your Website One way…