Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…
Author: Hall
Marketing & Technology Review of 2023 and Predictions for 2024
As we start a new year, we take a look back at the marketing and technology landscape. Reviewing the key trends and cutting-edge technologies we worked with over 2023. We’ll also gaze into the crystal ball to forecast the trends and innovations expected to dominate in 2024. Join us as we navigate through the past,…
How to Design Your Shopify Store
If your eCommerce site runs on Shopify, you have the ability to make your website stand out and align it with your brand’s identity. The good news is that you don’t need any coding knowledge to tailor a Shopify theme to your business. In this guide, we’ll walk you through the steps to access the…
Craft Powerful Texts with Klaviyo’s SMS Assistant
Whether you’ve been utilizing SMS marketing for a while or it’s still a relatively new marketing channel for you, Klaviyo’s new AI-powered SMS Assistant tool can help you more easily write compelling text messages for your audience. SMS marketing is a highly personal and engaging channel, and mobile carriers require marketers to meet particular compliance…