Category: Archive

With so much forward momentum in the world of search, it’s not long before what was an essential practice yesterday becomes a penalty today. To further complicate things, search engine companies are notoriously elusive when discussing the particulars of their ranking mechanisms, so even the most savvy developers still ask questions about the basic principles… Read more »

First take a look at Jason’s post to get the scoop on “Cost Per Action” advertising, the paid advertising model that is causing ripples in the search industry (thanks, Google), then check out this site, where they have screen shots of a beta version of the product. Of course, it doesn’t do much more than… Read more »

Thanks to our friends at 5 Star Affiliates, as well as the folks at the Inside Adwords blog, we now know that Google is now officially starting the beta testing phase of their new CPA (cost per action) pricing model. Rumored to be in the works since last June, this development has the potential to… Read more »

While the article I shared last Friday was all about the nitty gritty of growing links, this SEOmoz Article is all about targeting content that is meant to be linked to — or targeting the “linkerati,” as they are dubbed. Using some hiliariously illustrated examples of the Googlebot and HotBot monster, Rand discusses the difference… Read more »