It’s Web 2.0, you Digg?

Following-up on my earlier post this week on social media, I “stumbled upon” an article today comparing StumbleUpon with Digg, Google, MySpace and other Web 2.0 sites. It’s an amazing age where relatively unknown websites can rise to popularity very quickly — Digg and Del.icio.us are, for example, relative newcomers themselves and rarely known outside…

What does social media have to do with me?

The rapidly changing terrain of the Internet has its peaks and its lows, its fads and its one-hit wonders. Yet, as the role that this medium plays in our society changes on an almost daily basis, the newest relationship to technology rocked the boat enough for Time Magazine to name us people of the year…

Where do we go from here?

Or, is Google going to rule the world or fall to the next big thing? Of course, if I had any idea what the answer was to this question I’d be making my living as a fortune-teller and not an SEO/SEM professional. Yet, posing questions about the future of emerging technology is essential to keeping…

Chasing the long tail

The concept of the ‘long tail’ (a term popularized by Chris Anderson in a Wired article in 2004) is becoming almost a buzzword, and everyone wants to know how their site is taking advantage of the long tail, as if it was a new technology or search engine algorithm. Demystifying this simple concept is extraordinarily…