What are landing pages and do I need to use them?

Photo credit: Frank Kehren What exactly is a landing page? A landing page is essentially any page a user lands on when they are surfing the internet (sometimes called an entrance page). However, in most cases, a single page on website that is tied to a specific campaign is usually referred to as a landing…

Is Your CMS Embracing the New Year?

Well, the holiday rush is all through and we are settled into the new year. I always love to take this time of year to plan ahead and look at my goals for the year to come. I also find a lot of interest in seeing what other people have for aspirations, it can help…

Creating Content to be Consumed To-Go

Photo credit: Ed Yourdon I spent the morning yesterday (blizzard and all) at the Eggs and Issues event, hosted by the Portland Regional Chamber. The speaker was David Shaw, Managing Partner of Black Point Group, and founder and retired CEO of IDEXX Laboratories – to name a few of the things he is known for.…