Having fresh content on your site is important; it keeps your audience interested and gives them a reason to return. Keeping everything current shows that you care about your website and visitors, while also maintaining professionalism. Too bad not everyone feels the same way. Below are 6 signs that your website content is dated (I…
Category: Web Development
Targeting Multiple Locations for Search – Microformats
Microformat example: the mechanism This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from…
How to Add a YouTube Video to Your Blog
Video is a great way to add more content to your website. This doesn’t mean you need to spend lots of money on professional videos. You can incorporate other videos that you see around the internet and add your reaction to them. YouTube is the largest video site in the world. There is already so…
Content Marketing – Reporting vs. Thought Leadership
We talk all the time about creating content for your website. Search engines love content. It helps them understand what it is you do, what your website is about and how much of an authority you have in your space. That is why we encourage updating content on your site regularly and blogging. As you…