Protect and Update Your Site’s User Data for the New Year

Personal Data Retention and Privacy Policies Over the past few years, we have seen an increase in concerns over personal privacy and user data retention. We have seen news stories time and time again about data breaches. Legislation like GDPR and CCPA has made data protection a liability for websites. The arrival of the new…

Google’s Plan for Cybersecurity, Plus Ways to Secure Your Site

While the internet is now weaved into so much of business and life, Google believes it’s time to reinforce security in what they are calling a “watershed moment.” That’s why the search giant is taking steps to remedy the situation. In August, they met at the White House for a cyber security meeting where they…

Pros and Cons of the Most Popular API Authentication Methods

Application Programming Interfaces, or APIs, can handle enormous amounts of data. The type of data can be pretty much anything, such as a product’s information and specifications, a user’s email address and phone number, the credit card used for a transaction, or a person’s social security number. Because APIs are used to handle publicly available…

Marketing with First-Party Data — It’s Not as Scary as it Sounds

Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…