Application Programming Interfaces, or APIs, can handle enormous amounts of data. The type of data can be pretty much anything, such as a product’s information and specifications, a user’s email address and phone number, the credit card used for a transaction, or a person’s social security number. Because APIs are used to handle publicly available…
Category: Web Security
Marketing with First-Party Data — It’s Not as Scary as it Sounds
Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…
8 Form Filtering Techniques to Reduce Spam Entries
Nobody likes spam. It is obnoxious, annoying, and a waste of time. Unfortunately, anyone with a website that contains a form has had to deal with it at some point. It doesn’t matter what the form is for—lead generation, customer service or a simple newsletter signup—there will always be spam submissions. In this post we…
Audit Your Website’s Page Experience Signals in Preparation for Next Year
Update: A recently published FAQ from Google revealed that page experience signals will only apply to mobile search rankings upon their release in May 2021. On November 10th, it was announced via Google Search Central (formerly Google Webmasters), that page experience signals will become a factor in Google Search rankings in 2021. This change is…