CPA is here?

First take a look at Jason’s post to get the scoop on “Cost Per Action” advertising, the paid advertising model that is causing ripples in the search industry (thanks, Google), then check out this site, where they have screen shots of a beta version of the product. Of course, it doesn’t do much more than tease us with what the possibilities of the new software will be, but it certainly stands to increase the data we use to measure success, puts more tools in the hands of advertisers, and probably will serve to increase Google’s pocket book.