Email automations can help you market more efficiently and avoid doing repetitive tasks, create a more personalized connection with your audience, and increase your ROI. While they require some work upfront, once set up, automations do the work for you. Today, we’ll look at four types of email automations you can use to boost your revenue.
Welcome Email Series
One of the most common types of email automation is a welcome email or welcome email series. This is an email — or set of emails — sent out when a subscriber joins a list. Welcome email open rates are often higher than average, so take advantage of your subscribers’ attention by encouraging them to engage with your brand right away. You could include a discount code as a thank you for subscribing, an invitation to connect with your brand on social media, product recommendations, and more. A welcome email series typically brings in 51% more revenue than one welcome email, so consider creating a series to give people more opportunities to engage with your brand and make a purchase.
Abandoned Cart Emails
Abandoned cart emails are an automated email that gets sent out when a user has added something to their cart on your site and left it there without making a purchase. While customers sometimes abandon their carts with no intention to purchase, often, customers run out of time shopping, aren’t ready to buy, or simply get distracted. An abandoned cart email can be a welcome reminder for them in this overstimulating world.
Abandoned cart emails are a no-brainer if you have an eCommerce business. They have the best ROI out of all automated email types. They receive an average of 34 times more orders per customer than regular emails do, so be sure to set this up for your business if you haven’t already.
Product Retargeting Emails
You may be wondering what you can do if a subscriber views products on your site, but doesn’t add any items to their cart. Afterall, only 5% of customers add items to their cart. That’s where product retargeting emails come in.
With product retargeting emails, you can automatically remind subscribers about items they saw on your site. This is a great way to use customer data to personalize their experience. You can also recommend similar products in the same email, and/or include a discount code to encourage them to complete a purchase.
Product Recommendation Emails
In 2018, it was reported that 80% of customers are more likely to buy from brands with a personalized experience. You can use product recommendation emails, such as product retargeting emails, to cater your emails to subscribers based on their specific interests. Personalized product recommendation emails use customer purchase data to make suggestions for related purchases.
Other types of product recommendations include best sellers and new arrivals. These are less specific on a subscriber level, but still valuable in showcasing what is popular and new for your brand.
Using product recommendations within your abandoned cart emails or product retargeting emails can be very beneficial. While customers may not have initially found what they were looking for, a simple list of product recommendations at the bottom of an email could provide them with what they want.
Email automations are a simple and efficient way to help create revenue for your business. Make sure to set up the email automations appropriate for your brand and let the power of technology do the work for you.
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