When was the last time you reviewed your eCommerce site’s settings? While most eCommerce shop managers will be in them daily to fulfill orders, update products, and offer support to customers, other settings in the site often go overlooked. These include things such as taxes, shipping rates, and privacy/security. Settings should be periodically reviewed to make sure they’re kept up to date with best practices and regulations. Any changes to your business will be reflected here as well. In this blog post, we will go over these settings and their importance, and hopefully, this will get you inspired and thinking about your eCommerce site.
WooCommerce General Settings
WooCommerce’s General Settings allow you to ensure your eCommerce site matches your business’ needs and goals. These general settings include important features like the locations you can sell and ship to as well as currency options. These settings may seem simple to set and forget, but it is important to make sure they are correct as they will affect other settings down the road.
Tax Settings are probably the most important to review regularly. Ensuring that your eCommerce site is charging and collecting the right amount of taxes from your customers will prevent liability and lost revenue. Each business is unique and the ever-changing landscape of tax regulations can be daunting, but WooCommerce offers a few solutions that provide guidance and suggestions.
- WooCommerce Core allows you to manage, import, and export tax rates, which will fit the needs of most store managers.
- WooCommerce Services offers an Automated Tax Calculation when you connect your site through Jetpack. These rates are run through a third party service and stay up to date.
- There are also a few third-party service options:
Confirming your eCommerce site’s Shipping Settings for the purpose of offering your customers the most efficient and affordable rates will improve the conversion and fulfillment process. To do this, audit the Shipping Zones, Methods, and Rates on your eCommerce site to match your business’ and customers’ needs.
Reviewing and improving the Payment Processors and Settings used on your eCommerce site so you can offer the most convenient ways for customers to complete their transactions will also help improve conversion rates. It often leads to more cost-effective solutions for collecting and managing payments. WooCommerce offers some Core Payment Gateways as well as Third-Party Payment Gateways that will fit most every business need.
Accounts & Privacy
It’s important for your customers to know whether or not you accept returns and that they understand the terms of that policy. Outlining how long customers have to make a return, the required condition of the product, and how refunds will be received can greatly impact your customer service performance and brand reputation.
General Data Protection Regulation is a regulation in EU law on the handling of private data for all citizens of the European Union. This applies to you if you sell to anyone in the EU, regardless of your business location. It is worth taking some time to familiarize yourself with GDPR and adjust policies as needed. It may be a good strategy to adopt these policies even if you do not operate in the EU. You can find additional information about this from WooCommerce’s GDPR blog articles.