Has your audience gone mobile? Most of the world IS going mobile! You can check your Google Analytics to see how many people are visiting your website from a mobile device. If you do have mobile traffic, you want to make sure you are putting your best foot forward for mobile visitors so they don’t get discouraged and go to a competitor’s site instead!
Responsive Design or Mobile Optimized Site?
There are a variety of options to cater to your mobile users. You can choose a responsive website design that has a flexible layout that re-sizes and re-orients your desktop sites for mobile users. You can also have a mobile optimized site that allows you to deliver a customized experience for a mobile visitor. No matter which you choose, you should continue to test and track your mobile performance to make sure you are reaching all your potential clients.
Optimize your email marketing for mobile
Mobile devices are changing where and how we view emails. It is projected that by the end of 2012, more people will read emails on mobile devices than on desktop computers. If your email is not optimized to be seen on a mobile phone, your message may be getting lost!
More and more people are coming into contact with your content while they are on a mobile device. As technology advances, this will only increase. Make sure your mobile website viewers and email subscribers are getting content delivered correctly on their devices!