But, say, hypothetically speaking of course, that such an unnameable thing WAS happening to the economy. How would this affect your web strategy?
If you’re smart, you’d say not at all. Even better, you’d say, I’d put more money towards my web campaigns.
Why’s that? Because dollar-for-dollar, web marketing is far more cost effective than traditional advertising. You can look at analytics, site data, SERPs and your bottom line and see tangible benefit for top organic search rankings, good social media exposure and effective paid search campaigns.
SEO is also a low cost-of-entry service. We’re just one of thousands of SEO and marketing blogs out there providing tips on how to make your site work for you. We certainly don’t advocate going at it alone (reading a book on mechanics doesn’t mean you’re ready to rebuild an engine) but your good understanding with our seasoned experience combines for brutally effective marketing strategies for your business, even during tough times.
It also provides the ability to adapt quickly, identify opportunity, and go with what works while shucking what doesn’t. A television or radio campaign may cost thousands to set up, and changing the message mid-stream is nearly impossible. Changing your Google AdWords keywords, ad, landing page, target market and spend takes seconds. Far-reaching sweeps in organic rankings take more time, but keeping any eye on Analytics allows for a hawk-eye view of the future.
Let’s face it. Even if spending money is short, the internet’s not going anywhere. Of all the places to invest in your business, making sure you’ve got a solid future on the internet — from its organic face to its reputation via links and social networks — is the most effective way to stay stable even if the ground should wash out.