This Cocktail Party is Boring!

How you choose to expand your network will directly affect the quality of your network

I know a woman who refers to Twitter as a giant cocktail party and loves that you can eavesdrop and jump in on any conversation, at any time. True, but what if your followers stink? They tweet about boring things, share the same links over and over, talk at you not TO you and no one responds to your thoughtful content.

If you focus too much on your Twitter followers being a numbers game and not a relationship starter, you will be blessed with crappy attendees to your virtual cocktail party. Thousands of boring tweeters will clog your Twitter stream with sales promos, what they had for breakfast and whiny tweets about how horrible their lives are.

Relationships beat numbers

What are you using Twitter for? As a broadcast tool? To tell you boss that you have 10,000 followers? Then sure, numbers are good but more often then not, your tweets fall on deaf ears (or um, eyes). If you are using Twitter to build and reaffirm relationships with your customers, establish yourself as an expert in your industry or to get feedback on your products and services, then relationships matter more.

Jason Falls wrote a quick and to the point blog this week about what is more important, ‘influence’ or trust? Many people spend too much time trying to get the attention of the people with the biggest Twitter followers or most blog subscribers. If one of those picked up your content, would you really get the eyeballs you want on your content? You are probably better off finding someone in your niche who has followers that would really benefit from your content, products and services.

3 easy ways to find good people to follow on Twitter

  1. Try adding your LinkedIn contacts to your Twitter followers. The Next Web thought that with this new easy integration, this could be the ‘a-ha’ moment for many Twitterers struggling to find meaningfulness in their Twitter streams.
  2. Look for hashtags that are in and around the target group you are trying to reach.
  3. Can’t find a good hashtag? Start your own or start a Twitter chat. Twitter chats are a great way to find new people you can connect with. I have met some really good people through #blogchat.

Lastly, if you feel like your followers are lacking the qualities you need, don’t feel bad about trimming the fat and getting your numbers down to people who care about you and your content.

See how Hall can help increase your demand.