Walking in a Winter Wonderland of Unique Content

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year.

The day after Thanksgiving I woke up to a winter wonderland outside – what nice way to kick off the holiday season! I was thinking about the snowflakes that were falling and how amazing it is that each snowflake is unique.

I got to thinking about web content as snowflakes. Here at Hall, we talk a lot about how creating new and unique content helps bring traffic to your site, aids in converting visitors, supports Search Engine Marketing (SEM), as well as a slew of other great perks. We also understand the challenges that come with creating new content, because we face them as well. Content creation takes time and energy, as well as that good ole “creative juice” that some of us aren’t naturally born with.

While we’re distributing content about social media, SEO, internet marketing, and Content Management Systems (CMSs) so are our competitors.

What makes our content different?

We work with different partners all belonging to the same channel and although they are distributing similar content it’s important that they somehow distinguish themselves from the others.

What sets them apart from each other?

Unique Snowflake
photo credit: CaptPiper

As I was reflecting on this and thinking about the snowflakes, I realized that what makes the content unique and different is the people behind the content – it’s the fact that the businesses are unique. People are what makes content unique, fun, informative, and interesting. Whether it’s your background, prior experience, your personality, writing style, or even the examples  used to bring your content to life; you  are able to offer something that no one else can – because it’s your own.

Creating new content doesn’t have to be as intimidating as it seems. Even though you may be developing similar content as other businesses, when you use your own experience and bring personality to your content, you’re setting yourself apart from others. Whether you’re responding to industry news or creating your FAQ page, as long as you know what makes your business special and can relay that to your readers, your content will be as unique as the snowflakes.

Since this is the first of our holiday blog posts and one of my favorite things to do around the holidays is give gifts; my gift for you is to take a five minute break and make your own UNIQUE snowflake – Happy Holidays!