Each computer or device that communicates over the internet has a numerical label assigned to it – your IP address. This way your computer can be distinguished from everyone else. Think of it as your computer’s phone number.
You may need your IP address to set up a firewall, or sync a device or program to your computer. It is also handy to know so you can exclude your IP address from your Google Analytics results. By excluding your IP address you will block any data from your office network and get a more true picture of your website’s results.
There are lots of ways to figure out your IP address….
Matt, on the other hand, likes the new Google feature where if you Google the phrase ‘IP address’, it will show your IP address above the search results.
Hope that helps! Got this question twice this week!