If you’ve been following data privacy news, you know that California’s CCPA and CPRA set the standard for how businesses collect and store customer information. But if you think California is the only state watching your website, it’s time to look closely at your analytics and marketing code. A new wave of website tracking litigation—driven…
The Hall Blog
How to Index Site Video Content in Google SERPs
Watch Pages, Schema & XML Sitemaps Google does not index standalone video files; it indexes web pages containing videos. To rank your video content in search results, Google Discover, and AI Overviews, you need a three-part technical framework: dedicated watch pages, VideoObject structured data, and a video XML sitemap. Watch Page Architecture For Google to…
Ecommerce Product Photography 101: Image Types, Settings, and Best Practices
Boost Conversions and Traffic: The Anatomy of a Perfect Product Image In eCommerce, your customers can’t pick up, feel, or try on your products: which means your product photography is extremely important. High-quality images are the closest thing an online shopper has to a physical in-store experience, making them a make-or-break factor for driving conversions,…
Don’t Get Lost in the AI Revolution: Why Schema Markup is Your Website’s Future-Proofing Superpower
The internet is changing, and fast. For years, the holy grail of digital marketing has been ranking high in Google’s traditional “10 blue links” search results. But with the rapid rise of AI, that landscape is shifting dramatically. Google’s new AI Overviews (and similar features from other platforms) are designed to provide direct answers, summarize…