Search Engine Optimization is really complicated. Search engine algorithms have thousands and thousands of factors and it changes constantly. New products and updates change the game all the time. A discipline of words can turn more into a complex math, probability, logic and human behavior algorithm. SEO is really complicated but… it also is not.…
Month: October 2012
Social Media Crisis Management
We have seen them on blogs and in the news – some form of a social media crisis, tarnishing (or worse) a company’s reputation. The thought of that happening to your organization can actually be paralyzing. I talk to many businesses that are afraid of social media because they’re worried that someone may say something…
Yelp Goes Undercover: Naughty Businesses get Caught Incentivizing Reviews
No one likes getting caught with their business pants down, but this week the review company Yelp.com made their own sting operation and announced their perpetrators. It all happened on a dark, chilly, October night (except maybe not so chilly because some of the busting happened in San Diego). Yelp had been running the…
Social Media Advertising – Twitter, LinkedIn and Facebook
There is no denying that your customers and potential customers are using social media sites. As social media sites rose in popularity though, it became harder to stand out from the crowd. As social media sites grow up (and try to generate money), many have launched advertising options for businesses. Some are great, some need…