We recently received notice from Google AdWords about a pilot program called, “Added by AdWords”, which they launched in January of 2017. Added by AdWords creates new ads that they feel would be successful for select ad groups. This program is an obvious extension of current features such as keyword and bid suggestions but at…
Year: 2017
Does my Website Need HTTPS?
If you find yourself struggling to grasp website security, then this is the article for you. With that said, I will try to cut out the jargon and explain only the need-to-know. The two aspects we’ll concern ourselves with are SSL and HTTPS. A few issues we will go over are what SSL and HTTPS…
How to Secure Your Google Account
Too often, I’m working with a client and request a few of their account passwords for one reason or another only to find that their passwords for multiple accounts are nearly identical and do not fall under the description of being “strong”. While using the same, simple password across multiple accounts may seem easier to…
How SEO and Social Media Marketing are Connected
Keeping your social media accounts up-to-date is crucial when working to increase awareness of your company. Although certain channels may be more useful to specific industries, it is always important to keep things current and continue posting across all your business’ accounts. For our agency, we find focusing on Twitter, LinkedIn, Facebook, and Google+ to…