Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with…
Year: 2017
Is Web Page Bloat Costing Your Site?
With faster devices and networks, websites can now focus on creating a rich user interface. This allows for an engaging website with all the bells and whistles that can capture and hold a user’s attention. However, it isn’t always that simple and can come with a cost, namely the site’s hosting, visitor’s data and bandwidth…
Sideways Dictionary: Simplifying Tech Jargon
As a software developer, one of the most important parts of my job is helping a client understand the technology available to them and how it can help streamline their business. The trouble is, tech jargon is notoriously hard to understand and often even harder to explain. Seriously, who hasn’t stumbled across a term like…
Quality Content – Should It Stay or Should It Go?
Much has been said about information and content overload on the internet these days and while it is all true, it can also feel like a daunting task to try and tackle this issue. What are marketers to do when there is constant content being created online? Should we just pack it in and give…