An SVG, or scalable vector graphic, is a format for rendering two-dimensional images, most commonly used for such things as icons, logos and illustrations (our logo is!). The use of SVGs has become more widespread as the design trend continues to move in the direction of vector-based art. Developers can also embrace the trend as…
Author: Jessica Lavoie
Schema.org Structured Data and Rich Snippets
What is “Schema.org Structured Data”? In basic terms it’s a way of categorizing and organizing information and the relationships between them. Schema.org is a collaborative project developed by Google, Microsoft, Yahoo and Yandex to build a shared vocabulary for building richer experiences for users. Web pages can be encoded with structured data to help search…
Avoiding Common Design Mistakes
Everyone wants their website to be cool, modern, and cutting-edge, but always remember — user experience should never be an after-thought. Of course there are factors to consider based on market, audience, and technology, but the principles of design — such as color, typography, contrast, and space — are universal concepts that apply to all designs. Here are…
What to Consider When Approaching a Redesign
Web design is inherently very subjective, but if you approach everything from a user experience (UX) perspective, things become far less subjective. What does this mean? Because the web requires varying degrees of user interaction, these are all actions that can be tracked, analyzed and refined. Clear patterns begin to emerge on what things frustrate…