Why User Consent is Key to Modern Web Development

A Technical Look at Cookie Compliance In modern web development, data collection drives critical functions like analytics, personalization, and ad targeting. But any handling of personal data—especially via cookies—must comply with strict privacy laws. Regulations such as the GDPR and CCPA mandate explicit user consent before loading non-essential cookies or tracking scripts. For developers, this…

2024 Insights: Technology & Marketing Trends to Watch in 2025

As we wrap up another year, our team at Hall took some time to reflect on the most impactful trends, tools, and shifts in web development and marketing. From AI advancements to evolving user behaviors, here are the highlights of our discussions and predictions for the future. The Most Game-Changing Technology or Trend in 2024…

Enhancing Accessibility with CSS prefers-reduced-transparency

In web development, creating websites that are not only visually appealing but also accessible to a diverse audience is crucial. One essential aspect of accessibility is accommodating users with different preferences and needs. In this blog post, we’ll explore a CSS feature that contributes to a more inclusive web experience: prefers-reduced-transparency. Understanding prefers-reduced-transparency The prefers-reduced-transparency…

How to Automate Website Accessibility Testing

As more and more people use the internet as their primary source of information, it’s essential that websites are accessible to everyone, including those with disabilities. The Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) set standards for web accessibility, and it’s important for website owners to ensure their websites meet…