Keeping your social media accounts up-to-date is crucial when working to increase awareness of your company. Although certain channels may be more useful to specific industries, it is always important to keep things current and continue posting across all your business’ accounts. For our agency, we find focusing on Twitter, LinkedIn, Facebook, and Google+ to…
Category: Content Marketing and Social Media
Email Marketing Misconceptions and Best Practices
Email marketing is one of my favorite digital channels to talk about as it is an extremely effective means of communicating with customers. It is also consistently ranked the channel with the highest return on investment. That said, with the abundance of free email templates and new drag and drop email designers, many businesses delegate…
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…
Staying Organized on Social Media
It is now an undisputed fact that social media counts in terms of marketing and building a brand online. But with the number of new social media outlets and accounts combined with the number of people tuning in, how do you figure out which ones to use and which to disregard? Focus on the social…