If you have not read Part 1 of this two part blog post to get an overview of how Twitter ads work, or if you have never tried the platform out for yourself, please see Part 1 – How Twitter Ads Work. In Part 2 we will be discussing more of the details about the…
Category: Content Marketing and Social Media
Twitter Advertising for Small Business Part 1 – How it Works
In February of 2012, Twitter first announced that they would be releasing advertising options for small businesses, and this officially arrived in the fall of 2012. This new option for smaller budget advertisers has been long awaited. In the past Twitter has been very exclusive with which accounts they accept for their full advertising platform…
Christmas Comes Early for Local Search: Google Maps for iPhone Released
When Apple released iOS 6 for iPhone in September, it also replaced its Maps app that relied on Google mapping data with an all-Apple version; Apple Maps. The new app was beautifully designed with stunning 3D-like capabilities…but not all that reliable for actual navigation. The outcry from geeks and soccer moms alike was audible across…
Getting to the Bottom of Facebook’s Edgerank and Promoted Posts
Whether you’re a Facebook page owner or not, you probably know that a lot of people have been pretty worked up about how Facebook is displaying posts in the newsfeed. There’s a nasty rumor going around that Facebook is now decreasing newsfeed impressions for pages as a way to entice people to buy promoted posts.…