Ever look at a product online, decide not to buy it and then feel like it is haunting you all around the internet? You may not be losing your mind. You may be the focus of a smart remarketing campaign. Remarketing/retargeting is a service offered by a variety of online display ad networks that lets…
Category: Content Marketing and Social Media
What Can You Say in Six Seconds – Exploring Vine for Business
A few weeks ago, Twitter announced a new mobile video application called Vine. Vine is a mobile app that lets you shoot and loop six second videos with your phone… think animated GIF, but shinier. You can download it from the Apple App Store. Vine is about ‘sharing moments’. The app is very cool and…
A Simple Guide to Facebook’s Different Ad Types
If you’ve seen Facebook evolve over the years, you’ve watched as different ad formats have been added to the mix. More recently, we’ve seen options become available within the news feed itself and in the mobile app. The (newish) Promoted Post option drew quite a bit of controversy when it was introduced around the same…
What You Need to Know About Facebook Graph Search
This week Facebook announced their new search tool, Graph Search, with a lot of pomp and circumstance. The social media giant is launching a new way to search for things that you want to know more about and tying it to our connections. Using the Facebook search bar, you can look for all kinds of…