Building websites with high conversion rates requires a mix of data science, design, and even psychology. For most people these first two probably seem obvious, but the psychology component is often forgotten. In our industry you’ll hear a lot of talk about “UX” (short for User Experience), however, its effects on conversion rates are often…
Category: Web Design
Three Web Design Trends of 2015
Design trends can be difficult to stay on top of and this is never truer than in the field of web design. Not only do trends come and go as our tastes change and develop, but major shifts in technology make possible new features that were previously unobtainable. As designers and developers we try and…
Common Image File Extensions Explained
Each of us comes across dozens of different file types daily. They end in three or four letters and for the most part we know what to expect when we see the most common ones. While you may know to expect an image when you read .jpg or text when you see .doc or .docx,…
Web Color
Color is very different for the mediums of print and web. The color model for print is CMYK (cyan, magenta, yellow, black), which is affected by the printer and surface of the print. The color model for web is RGB (red, green, blue), which is affected by the screen’s calibration. Both are affected by the…