This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year. ‘Tis the season for gatherings – with friends, family, coworkers, etc! This weekend kicked off the first…
Category: WordPress and Business Strategy
Setting up a Custom 404 Page – Why and How?
A 404 Page is a page on your website that cannot be found by the server. In many cases someone may navigate to a 404 page because the page they are looking for may have been deleted or moved, they may have clicked on a broken link, or maybe they typed an incorrect URL in…
Manage and Grow Your Website for Lead Generation – 5 Takeaways
Last week Amanda and I traveled to Washington DC to present at Sage Summit, The Sage Group PLC’s annual education and training event. The session that I presented to Sage Partners was about managing and growing your website through content in order to generate leads for your business. (You can check out the slides from…
Online to represent offline – 3 Quick Things with the Help of Miracle Max
I am a pretty big fan of internet marketing (and the Princess Bride), obviously. It is the most measurable form of marketing that there is. If I am giving up time, money and resources, I damn well want to know if it is doing any good moving the bottom line. I could write all day…