As you know, more and more people are accessing your company website from their mobile phones and we need to be prepared for that. We have talked about deciding if you need a mobile site, determining how to see if mobile viewers are coming to your site, and lots of tips about boiling down what elements of your site are most important to bring to the forefront in a mobile site.
Once you have a mobile site, you of course want people to relish in your hard work but it is also important to keep a link for a full version of your website.
Users are coming to your site for many reasons. A mobile user is more apt to be looking for directions or contact information but there are also users that are looking for other specific information. Not being able to find the information you are seeking because you are in a mobile version of the website can be very frustrating.
Keep a link to your full site available so that all of your mobile visitors are able to find exactly what it is they are looking for.
For more information about mobile websites you can read posts on this blog or this great post from Social Media Examiner: 9 Tips for Optimizing Your Website for Mobile Users.