Mobile Devices, Reporting, and User Experience

We talked a lot about mobile last year and we’re probably going to talk about it even more this year. Hopefully you’re all okay with that and hopefully you took our advice and reviewed the mobile visitors on your website and maybe even considered using a mobile site. Did you see what Google Analytics is doing with mobile analytics now? They are showing you the actual device that your site visitors used to browse your site.

Why does this matter?

There are so many devices that use different screen sizes and offer different browsing experiences. It’s a lot to keep up with! The more you understand about the types of devices people are using to visit your site, the better you can improve your mobile site to give them a good user experience. Of course there is always responsive design, which allows you to cater your website to all mobile and tablet devices. However, you may still want to give your mobile visitors a unique mobile experience when interacting with your business website. So, if you do have a mobile site, you can use the information in Google Analytics to customize their interaction. Not only will the device type help you understand how they are browsing but it also gives you some insight as to who is browsing. For example, if you have a higher number of Blackberry visits than iPhone visits, what can you learn about the people browsing your site?

Other cool mobile reporting

Not only can you see the device, you can see who their service providers are and “Mobile Input Selector” tells you if they are using a touchscreen, a click wheel, or another method to select information using their mobile device. You can also see top screen resolutions in a simple report format.

It can be intimidating to try to accommodate so many different resolutions and device types but, there are lots of tools to help you see how your website looks on different devices.

(I think) This is the third year in a row dubbed as “the year of mobile” so you should all be ready for this by now. I know I am interested to see what happens in the mobile world this year – how voice search changes mobile browsing and how that will affect mobile advertising.

I am always intrigued to learn new and creative ways that businesses/brands are using mobile marketing. Is it to nerdy to say that I’m excited to see what mobile will bring to us this year? Oh well, it’s true, bring it on 2012!