Today I ran across two compelling, albeit slightly contradictory, articles. One is “Why you Should Blog” by Rand at SEOMoz, and the other is “Would you read your own blog?” by Ahmed Bileal at Search Engine Journal. Rand’s article is a great survey of the solid reasons to get into blogging (and many of the…
The Hall Blog
Back to the basics: Meta Tags
With so much forward momentum in the world of search, it’s not long before what was an essential practice yesterday becomes a penalty today. To further complicate things, search engine companies are notoriously elusive when discussing the particulars of their ranking mechanisms, so even the most savvy developers still ask questions about the basic principles…
CPA is here?
First take a look at Jason’s post to get the scoop on “Cost Per Action” advertising, the paid advertising model that is causing ripples in the search industry (thanks, Google), then check out this site, where they have screen shots of a beta version of the product. Of course, it doesn’t do much more than…
CPA is coming! CPA is coming!
Thanks to our friends at 5 Star Affiliates, as well as the folks at the Inside Adwords blog, we now know that Google is now officially starting the beta testing phase of their new CPA (cost per action) pricing model. Rumored to be in the works since last June, this development has the potential to…