New Podcast Visibility in Google SERPs

Announced at Google I/O and launched shortly after, Google search results are now displaying podcasts that can be played directly from the search engine results page (SERPs). With this feature, popular podcast platforms may begin to feel the effects of SEO. Will this new development become a battle between major podcast hosting platforms (Apple, Spotify,… Read more »

A/B (Split) vs. Multivariate Testing

Landing page design takes into account many elements including layout, text, images, color, calls to action and more. How do you know which style or placement works better for increasing engagement, and ultimately, conversion rates? Testing – either A/B (split) or multivariate. But what’s the difference? A/B (Split) A/B testing (also known as split testing)… Read more »

Version Control and Git

Just about any developer you meet will instantly know what you mean when you talk about Git. Git is what is known as a distributed version control system that is used to track changes in source code during any kind of development. There are a couple of different types of version control systems, but with… Read more »