Importance, Impact, and Implementation Google Consent Mode V2 is a tool for website owners and marketers seeking to comply with privacy regulations while maintaining effective analytics and advertising practices. We’ll explore why Consent Mode is important, who it affects, and how to implement it effectively. Note: We’re not legal professionals. For specific advice when it comes…
The Hall Blog
You’re Not Losing Data When Changing Match Types
Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…
Boring Web Development Technology: The Unsung Hero of Your Project
The web dev world is a whirlwind of shiny new frameworks and buzzwords. It’s easy to get caught up in the hype, chasing the latest tech like a squirrel after a particularly tempting acorn. But sometimes, the best technology is the kind that doesn’t make headlines – the tried-and-true, rock-solid tools that quietly power millions…
Marketing & Technology Review of 2023 and Predictions for 2024
As we start a new year, we take a look back at the marketing and technology landscape. Reviewing the key trends and cutting-edge technologies we worked with over 2023. We’ll also gaze into the crystal ball to forecast the trends and innovations expected to dominate in 2024. Join us as we navigate through the past,…