2008 July

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Out of ideas for your blog? Can’t think of another viral video trick? Try these three easy ways to coming up with content, even when your creativity hits a brick wall.

SEO Audio: Episode 41

Having a hard time convincing your dinosaur of a boss that Internet Marketing and Search Engine Optimization is the path to modern day business success?

We hear it time and time again, “Our CEO doesn’t want to spend money on Internet Marketing” or “Our company has blocked social networking sites at work!“. Unfortunately, not all business executives are hip to the new world of marketing and online networking, and thus their marketing strategies and internet usage policies are left in the prehistoric ages and dollars are turned to dust.

What can you as an employee do about it? Send that resistant fossil (your boss) to this post on Business Weekly ,“CEO Guide to Virtual Worlds“, it highlights the benefits and practical implementation of social media marketing and networking strategies. Some of the topics covered are: The Virtual workplace, Viral Video, Social Networking and Widgets. Although you may have to explain what a widget is, it at least opens the conversation about the future of your business online.

If he still needs some convincing, sign him up for our upcoming webinar “What is Social Media & Why Should I Care?”

photo credit: queen puff puff

It’s not too late to sign-up!

Join us this afternoon for a to-the-point half-hour discussion of SEO best practices in our webinar, “SEO: What You Need to Succeed,” derived from our very popular “Way Beyond SEO” webcast.

It runs from 2-2:30PM EST today (Tuesday) and yes, it’s absolutely free.

Think everything you read on the internet about the internet is true? Think again! In my time as a internet marketing and search engine optimization specialist I have answered many, many questions from small business owners, internet enthusiasts and even some website pros about internet and search ranking fiction. Here is a list of the Top 3 internet and website related myths and the facts behind them.

Myth: “If I build a website, they will come”
Fact: Not true. While this adage may be true for a Wal-Mart in East Podunk, a website is far from the big box retail giant. Merely having a website is no longer enough. With literally hundreds of millions of websites out there, your website needs to be optimized, marketed and maintained in order to be found online.

Myth: “A picture is worth a thousand words, that’s why I don’t need text on my website”.
Fact: Wrong. People are visiting your website to find information. Information about a product or your services. They are not likely to glean what they need from a picture of tree..even if it is a pretty tree. Write clear, consise and resourceful content on your site to give searches what they are looking for.
Bonus: Search engines need content to crawl to help you rank for your targeted keywords.

Myth: “I heard you can pay Google to get to the top of search engines.”
Fact: Wouldn’t it be great if this were true. Unfortunately, it isn’t. No amount of cold hard greenbacks is going to win you any favor in Google’s search ranking algorithm.

If you have any myths you’d like debunked or are interested in learning more about internet marketing and search optimization, tune into our webcast,”What you Need to Succeed“, Tuesday July 15th at 2:00 p.m