This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year.
As we approach the end of the year, it is a good time to be making big lists of things we want to get checked off for the coming year. As many of you know, video and video marketing have been very popular this year. Making, editing and hosting videos for your business has never been easier.
The elves over at YouTube have been very busy in the last few months. So as you make your 2012 list, spend some time with two of YouTube’s newest upgrades – Analytics and New Channel Designs.
As with most social networks, YouTube has always had an Analytics program. They called it Insights and you could view them at the bottom of almost every video. Now YouTube has beefed up their analytics. If you have a YouTube account (and videos on it) you can log into your account and check out the new analytics.
If you are familiar with Google Analytics, you will definitely see some striking resemblance (YouTube is owned by Google in case you didn’t know). In the new Analytics you get a snapshot of how all of your videos are doing on the Dashboard. You can see which of your videos are most popular. From there you can dive deeper in to the data by looking more into Views, demographics, playback locations, traffic sources, how long people watch your video, video interactions and more.
For more information on YouTube Analytics and a fancy infographic you can check out the YouTube blog.
New Channel Designs
Now that we have some solid numbers to look at… we can take that information and with the new look of YouTube Channels – we can make a perfectly branded channel design that appeals to our customers!
YouTube had customized channels before but there wasn’t much you could change in the form of layout. Now with the new channels, when you edit your layout, you can choose from 4 template layouts. Hopefully you will find a better layout to display your videos the way you want them to.
There you have it. Those are the biggest changes to YouTube that you should take advantage of for your business.
If you want more from this post, feel free to watch this currently trending holiday video… of the HMS Ocean crew excited to be able to come home for the holidays. Even Mariah Carey thought it was the best video ever.
Enjoy more from our Internet Marketing Advent Calendar series!