Associate Google Analytics and WMT for Simplified Insights and Reporting

Google Analytics (GA) and Google Webmaster Tools (WMT) provide a wealth of information about website usage by visitors and the Googlebot respectively. When used individually, account holders can see key visitor metrics using GA and uncover issues that may be negatively impacting website health in WMT. While using each of these products individually is great, combining them… Read more »

How to Identify and Filter Bad Referrals in Your Google Analytics Data

If you are a site owner or marketer you have most likely seen a few odd referrals in your acquisition reports recently from websites that don’t seem to add up. Some of the biggest offenders you may have noticed are,, and variations of What Are These Referrals? These sites are not actual… Read more »