Latest PPC News & Updates: Bing Adds New Custom Audience & In-Market Targeting Features

In the latest June update, Bing is offering two new pilot offerings that will allow users to reach their ideal audience. These two pilot offerings include In-Market Audiences and Custom Audiences. Let’s take a peek at what’s included. In-Market Audiences When it comes to In-Market Audiences, this new feature allows you to target users who… Read more »

Understanding Search Intent for SEO

Search intent is a key component for Search Engine Optimization (SEO) to make sure you are targeting the correct user and space. In this blog post I will use one example to show how a key term can be used incorrectly and how to find an accurate match of terms and intent. What is Search… Read more »

Optimizing Images for WordPress

The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user… Read more »

What to Consider When Approaching a Redesign

Web design is inherently very subjective, but if you approach everything from a user experience (UX) perspective, things become far less subjective. What does this mean? Because the web requires varying degrees of user interaction, these are all actions that can be tracked, analyzed and refined. Clear patterns begin to emerge on what things frustrate… Read more »