If you are like me, you probably see unnatural traffic all of the time sneaking into your Google Analytics data. It is a constant battle, and you sometimes feel like you will never get the clean data you deserve. Not all bot traffic is created equal though, and the measures necessary to remove this data…
Year: 2018
Do You Need a Website or Just Social Media?
I recently overheard a conversation between a couple of friends. Friend #1: “I’ve been running my own small entertainment business for a few years and I’m having trouble getting out to possible new audiences with just Facebook. I’ve been thinking of finally setting up my own website.” Friend #2: “I don’t think you need a…
5 Common Questions About Gutenberg
What is Gutenberg? Gutenberg is a new content editor being integrated into WordPress core sometime in 2018. It’s the largest shift in the editing experience the platform has ever seen, and is a big step in changing the platform’s user experience. The project is in active development and there are a number of issues still…
Why You Should Bid on Your Own Brand
This is a question we get asked a lot from clients, and it can be challenging to explain since there isn’t just one factor, but several to consider. However, once you have a basic understanding of how brand terms work and the benefits they offer, you can feel much more confident in your brand strategy.…