Scalable Vector Graphics (SVG) is the best format for web images. SVG format makes responsive design easy because images do not get pixelated and stay crisp regardless of screen size. Another advantage of SVG is a small file size. It takes less time for images to load which improves a website’s performance. SVG can be animated…
Year: 2018
The Different Flavors of Web Cookies
What are cookies? In the simplest terms, cookies allow a website to remember you. When you go to your favorite social media site and it’s already logged into your account, that’s cookies. Or when you’re scrolling through the latest news and the links you clicked yesterday are highlighted, that’s cookies too! Cookies allow a webpage…
WordCamp Portland, Maine 2018
It is that time of year again, time for WordCamp Portland, Maine! In our 2017 WordCamp blog post, we discussed general information about what a WordCamp is and why you should attend. In this blog post, I will continue the discussion and provide updated information about this year’s Portland, Maine WordCamp. What is a WordCamp?…
The Value of Conversion Tracking
Your paid search campaigns are underway, and your website is getting traffic, but what are your goals? Do you want someone to contact you or sign up for a newsletter? Do you want visitors to make a purchase? One of the most important methods of measuring the success of online advertising is to create goals,…