Have You Checked Your WooCommerce Settings?

When was the last time you reviewed your eCommerce site’s settings? While most eCommerce shop managers will be in them daily to fulfill orders, update products, and offer support to customers, other settings in the site often go overlooked. These include things such as taxes, shipping rates, and privacy/security. Settings should be periodically reviewed to… Read more »

4 Ideas for Using Dynamic Content in Email Marketing

In today’s email marketing climate, it should go without saying how important personalization is when advertising to your customers. Dynamic content is the content that changes within an email, allowing you to display personalized messages. This can be done with simple techniques like showing a subscriber’s name in an email or advanced techniques such as… Read more »

Paid Search Strategy for B2B

The foundation of B2B paid search strategy is similar to that of B2C. Campaigns are composed of ad groups, keywords, bids & budgets, ad copy, conversions, and ad schedules. The main difference is in the style of messaging. Research Keywords What is your target audience searching for? Time taken to discover the terminology that your… Read more »