Scenario: You and a co-worker are tasked with providing a high-level analysis on Google Analytics data for the previous year. You both pull the same report, but find that you end up with different totals at the end. You double and triple check your work, but keep getting different results each time. After racking your…
Year: 2019
Control Your Site’s Custom Fonts with Font Display
Custom fonts are great—they can bring a unique look to your website and they can be a crucial part of your branding. But what makes a custom font “custom” is that they’re not something users typically have already on their computer. For example, The New York Times uses a variety of custom fonts across different…
Enhancing PPC Marketing With Regression Analysis
When it comes to PPC marketing it is important to avoid guessing as much as possible. Regression analysis is an advanced tool and a predictive model. It can help take the guesswork out of the equation and bring your PPC marketing to the next level. Regression analysis helps you make data-driven predictions about future outcomes…
Screaming Frog Simplified
Screaming Frog is a tool used to crawl a website and identify its technical issues which, when resolved, can improve SEO. Even though it is a complex application, we would like to spotlight some features you can start using today. Screaming Frog has both a free and paid version. Beware that the free version has…