When was the last time you reviewed your eCommerce site’s settings? While most eCommerce shop managers will be in them daily to fulfill orders, update products, and offer support to customers, other settings in the site often go overlooked. These include things such as taxes, shipping rates, and privacy/security. Settings should be periodically reviewed to…
Year: 2019
4 Ideas for Using Dynamic Content in Email Marketing
In today’s email marketing climate, it should go without saying how important personalization is when advertising to your customers. Dynamic content is the content that changes within an email, allowing you to display personalized messages. This can be done with simple techniques like showing a subscriber’s name in an email or advanced techniques such as…
Google My Business Updates Take a Social Approach
Google My Business (GMB) is a free tool for businesses that has a positive impact on local SEO. Creating a Google My Business account allows a business to show up on Google Maps and have control over its listing. Additionally, its visibility will improve for increasingly popular location-based queries such as “the best beaches in…
Paid Search Strategy for B2B
The foundation of B2B paid search strategy is similar to that of B2C. Campaigns are composed of ad groups, keywords, bids & budgets, ad copy, conversions, and ad schedules. The main difference is in the style of messaging. Research Keywords What is your target audience searching for? Time taken to discover the terminology that your…